Ever the optimists, AFF pushed forward with plans for an in-person festival, though Anderson admits, they always had a Plan B. "We’re so happy to be back and give people that community engagement that they’ve been missing," says Anderson. Much like the rest of us, Lee Anderson and Patti White were stressed wondering what 2022 would bring. The duo behind the Annapolis Film Festival were concerned whether or not they would be able to bring their marathon of movie magic back to town for the tenth anniversary. They began planning in Fall 2021, just as everyone was learning how to pronounce the word O-mi-cron. Despite COVID-19 cases being low now on the eve of the festival, things looked bleak last fall.
So as a marketer, you need to observe and listen first. Once you have all of that in mind, start looking for groups who are full of those specific type of people. With 1,800+ data breaches last year alone, keeping account security front of mind is essential as you grow your business. The key is to eliminate as many obstacles as possible so it’s one easy action required by the audience. If you haven’t yet made your video available for purchase, try using this space to encourage mailing list sign-ups instead.
The more you strategize on how to entertain, partner with, and serve others through your promotions, the more you will end up getting out of your marketing efforts. You likely have your own social media profiles and website. If your project is a short film, it may not be necessary to create new pages. Consider what a new page might offer that your personal pages don’t, especially if your time and resources are limited. It could end up being more valuable to use your own pages to tag the members of a small team in posts, giving recognition where it’s due. On the flip side, if you’re an independent filmmaker doing your own marketing, you’ll likely want your content to target industry professionals.
It’s better to have something ready to send when the call comes, than it is to have the dreaded oh shit!. Read more about https://filmthreat.com/features/how-to-promote-your-own-short-film/ here. To maximize the reach of each social media post, build cross-promotional partnerships. This means making a pact with fellow filmmakers or bloggers/vloggers to share each other’s posts. People are much more likely to share posts that have already been shared a few times. You can also mobilize your production team to do this, but it usually works best among parties that are each promoting something and spend a lot of time online. The lighting, lenses, and camera work is so utterly important with short films.
Because the number of people who follow you on social media is public, it will have a big impact on how broadcasters, distribution executives, and producers feel about the film and how much it’s worth. When making a movie, a producer/maker’s main objective is never to market the film. However, film marketing becomes the main selling point of the entire project, without which your movie is nothing but a mere two-hour-long video. There are movie promotion campaigns targeted at just about everyone out there, and they are some of the most attention-grabbing bits of marketing out there.
You may also decide to have an original soundtrack for your short film. You have to go through the same process of reviewing and listening to different composers. If you don’t have actor friends already in mind for parts in your script than you will need to hold auditions. Having a casting call is educational in and of itself because you will be sitting on the other side of the table seeing what a casting director experiences and you will gain new insight into their process.
The current boot-up time is 48 seconds which is insane(!) I really hope that this can be improved in the final firmware release. So with your understanding, I would like to elaborate more about how the camera worked for me in the field and also summarize who it’s for, in my opinion. I hope we can all make a greater effort toward assembling diverse teams and hearing a variety of perspectives, both specifically in the entertainment industry and generally in all workplaces. My greatest hope is that women and people from marginalized communities will see themselves reflected in the film and feel heard and understood. I hope men and any people who are in positions of power will understand what it feels like to be on the other side of that power dynamic and empathize with Liz, the only woman in the room.
One way to do that is to create a series of trailers. You’ll want to start out with something simple, a short 30-second teaser. It could be as simple as just having some dialogue and a logo reveal. Or you could take a principal character from your film and build a short trailer using footage that probably won’t make it into the film. Just be creative and continue to release trailers as you move through your production process. Raindance film festival has a great resource on their website that takes you through the step-by-step process of creating a solid press release for your film.
What your character wants and is trying to achieve in your short script is the surface action—events we see happen on screen. And how these events change the character’s inner landscape forever is the deep action—your character’s arc. By Claudia Hunter Johnson, award-winning writer, screenwriter, documentary filmmaker and author of Crafting Short Screenplays That Connect 5e. You can either do this with a group of friends or by using an online word randomizer like this one to generate a logline for your film.
So that's when I came up with the idea of See You Yesterday. Brand Film Festival began sponsored by Campaign US and PRWeek. The festival recognizes and celebrates outstanding fiction and documentary branded films. The brand may seem more present in this video compared to others, like Prada’s "Castello Cavalcanti" above, but its presence makes sense. The car featured in the film mirrors the idea of brand-as-character. The brand and product are displayed in a way that benefits the plot and doesn’t annoy the viewer.